It’s one of our favorite late-night pastimes. Beyond a social platform, it’s become a medium to organize the way we share, inspire, and motivate ourselves to live the lives we’ve always imagined. We’re not just hyping Pinterest because we’re mildly addicted (okay maybe more than mildly…) but because it’s proven to be an incredible way to propel your business.
Use Pictures to Tell Your Story
Pinterest is incredibly visual. In fact, the more time you take to curate beautiful pins for your board, and create picture-perfect pins featuring your brand… the better. A picture can say a million words, right? Well, in the case of using Pinterest to tell your brand’s story – so can a pin! The best pins are ones that fans will lovingly share not only because your product looks good, but because the pin can possibly make their board look good, too. Often, we like to think of Pinterest as a mood board. It’s perfect for collecting bits and pieces of inspiring articles, products, and stories that ignite a love for whatever it is your brand is most passionate about! Pinterest shares great tools for business professionals to know how to best display their products, and over the years the platform has evolved to even offer business accounts that make selling your goods with a few clicks a possibility, too.
Share What’s Unique About Your Business
We love the storytelling aspect of Pinterest. Like stated previously, thinking of Pinterest in the literal term of a push-pin mood board, your brand can effectively curate their image online. Choose boards that tell your story through the hobbies and passions your ambassadors carry across the threshold of your brick and mortar out into the world. Follow users with similar interests (more on that in a bit!) and share your blog in a visual way beyond your dotcom. This platform makes it fun to collect the most beautiful and unique aspects of your brand including recipes, styling tips, how-tos, and inspirations. More than cooking and decorating ideas… Pinterest is the perfect medium for just about every industry to share what’s unique about their business with millions of global pinners.
Network with Like-Minded Professionals
Communicate with people who love what you love! Following other brands, bloggers, pinners, and patrons of your business on Pinterest. Following users and taking the time to interact with them and what they’re pinning literally gives you a look at what they love. How incredible is that? Observe what’s trending and who’s starting the trend to get an idea of what’s happening on the horizon!
Find Fans Who’ll Happily Share Your Skills
Have an idea who your target demographic is? They’re probably on Pinterest, too. When you create beautiful pins (you can even promote them!) and share them with the world, those inspired by your pin can share it, too! Engage with the users who are pinning your products to find out what it is they love about them and you can continue to better your brand!