What’s your “why?”
Think about it; when you started your business did you have an “ah-hah!” moment? Were you inspired to do some social good? Did your family have a time-honored tradition that you knew you needed to share with the world?
No matter what your reason is for launching a startup, or taking over the family business, your fans want to know your brand’s narrative. Sharing your story can help your business attract new customers and create a deeper connection to those who are already using your products or services. Build loyalty among your followers by giving them a closer look at the passion behind your business. You can share your brand’s narrative a few different ways!
Sharing some live streams of behind-the-scenes action at your company can give your fans an idea of how you create a product, or what sets your service apart from the rest. Going “Live” on Facebook is also a chance to share some impromptu tips and a bit of your personality with your fans. Your followers will appreciate the authenticity – plus, it’s a fun way to connect with your employees, too!
Write a Blog
A blog telling you to write a blog? Yes! Blogs are a great way to give some backstory and add meaningful content to your website. Does your business create something seasonal? Share your favorite things about that special time of year with your readers. Do you know an interesting story about the history of your industry? Put it on “paper.” Keep your readers coming back for more by regularly updating your blog. Remember – if you’re looking to share your brand’s narrative you should keep your blogs conversational! Show your personality and avoid sounding like a textbook. [Snore.]
Host A Special Event
You can continue to share the narrative behind your brand by staying active in your community. Consider hosting a yearly fundraiser for a local nonprofit or charity that’s close to your heart. Create a special event to improve your community. Bring fans, friends, clients, and employees together for a shared cause. Showing support for something that’s meaningful to you is a great way to share your brand’s narrative and to connect with like-minded members of your community.
Tell your brand’s story in creative and meaningful ways throughout the year. Each season offers a new opportunity to bring those who support your business together. Update your fans regularly on the exciting work you’re doing and invite them to share with you, too!