With new algorithms making it even more difficult for your fans to see your posts, you may be tempted to post something just for the sake of posting. But – before you hit “send” on that message – make sure what you have to say adds value to your brand.
Filling up your newsfeed with meaningless chatter can cloud your message. If you’re sharing too many memes that are “off-brand” your fans could get confused about who you are and what you have to offer. Instead, “save your social breath” and wait to share something special your fans will love.
A few content ideas that are “shareworthy” include:
- Coupons, Special Savings, and Rewards!
- Your fans will be quick to share the special with their friends, and they’ll feel like an insider for being among the first to see this information. This adds incentive for your fan base to continue to follow you and keep a close eye on your pages!
- Offering a new service at your shop? Now’s the time to let everyone know. Show the process from start to finish and be sure to let everyone know why they need to give it a try!
- Meet the Team
- Showcase your team members. Do they have special talents? Do they participate in community events? Adding info to your social calendar about the awesome people you have working for you makes your brand more human and familiarizes your fans with the people who will be rendering their services. This makes them even more loyal to your brand!