From the dawn of the selfie to the first “lifestyle” shot, Instagram has been a valuable tool for brands and businesses of all sizes. As a visually driven platform, Instagram is a great tool to share styled images of products your business creates, and to tell the stories of the people who render your services. Recently, savvy Instagram snappers have been using stories to share some of the best features their business has to offer – then seeing all of their hard work disappear from their platform in less than 24 hours.
Seemingly, this kept many brands from participating in thoughtful Stories and campaigns. Afterall, who has time to invest in a temporary ad when you can place your hard-earned ad dollars somewhere with more permanence?
Never fear, friends! Brand managers spoke, and Instagram listened. Instagram stories and highlighted features can now live on your page for as long as you’d like! Additionally, you can pull from your archives to create public-friendly content your followers crave. This means more thoughtful content on behalf of brands can be enjoyed by viewers for longer. What’s best? When your ads don’t feel like ads – Instagram stories are great to create a unique user experience. Share behind the scenes processes or engage with your fans directly!
If you’re interested in utilizing Instagram for your business and you’re not sure where to start, you’re in the right place. Socially Jen and Co. specializes in sharing the stories that make your business its best. Contact our team today and visit our services to learn more.