Busy mama, supportive wife, insightful blogger, successful businesswoman, stunning model, and of course – memorable television personality, Meghan King Edmonds came to Socially Jen and Co. with a vision of elevating her branding and website to fully illustrate all that she is, and seeks to share with her ever-growing fanbase.
With any creative project, it’s important to us to fully understand the goal and personality of our client – this helps to ensure each element provides a more genuine experience. So, after getting to know more about Meghan’s chic style that features a hint of bold artistic flair, our creative direction began to take shape.
First up – a new logo.
We believe a logo should be striking, memorable, and should give your fans a feel for who you are. Every detail from a well-designed logo is weaved throughout carefully executed branding. From the color scheme, the feel of a font, to design elements, a logo is the first brick in your foundation.
For Meghan’s new logo, we removed the iconic crown symbol and focused on a bold typeface featuring a serif. It was important to the client that both last names be given equal emphasis, which we feel is a significant design element illustrating the balance between Meghan’s independence and devotion to her family.
As an active blogger and fashion influencer, we knew that Meghan’s website needed to be versatile. Housing both candid and styled images, long-form content, and snippets of day-to-day insights, her website development incorporates largely visual elements that can house her brilliant writing.
We love the clean aesthetic that puts the reader’s focus on the content! Polished with perfectly placed logos, we’re thrilled to be rolling out the new look of MeghanKEdmonds.com!